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This is the final post in a series on The Power of Choice – Leveraging Configuration Technology to Differentiate, Simplify, Perform and Win, by Mike Shields, Co-Founder and CEO of eLogic Group.

This has been a brief look at the trends toward more differentiation – why it’s becoming an essential business competency to lead and dominate markets from consumer products, to process and industrial manufacturing and throughout the service industries.

Here's a brief recap of the topics we've covered in this series:

  • Trends in Differentiation – Thin-Slicing & ‘Long-Tail’ Marketing
  • Types of Demand and their impact on technology application
  • Configuration Technology as a Game-Changer
  • Understand the Journey to NEXT Practices (vs. Best Practices)

We introduced a simple model to begin to characterize demand so that the right practices and tools can be applied to make it as easy and effective as possible to offer specialized products.

And we’ve seen the different types of configuration in context.

I’d like to close with a reminder about NEXT Practices – the ways that each of us can help our organizations to become the dominant, unbeatable players in a game that we change.


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