Contact management software has been around for years. With the introduction of newer, more powerful CRM products, your company should take a serious and methodical approach to any CRM project. If implemented as a software program for your sales organization, CRM may well become an administrative tool used only in a small group or on an individual basis. Today's business climate demands clear purpose, strategy, and a solid financial return to support project approval.
CRM provides a toolset for selling enhancements as well as a platform for new and powerful end-to-end process solutions. These require a strategic approach when properly designed and deployed. It is easily justified when it achieves the following:
• process efficiency gains for quotation / order conversion
• price realization improvements
• revenue growth
• enhanced new product introduction
• deeper account penetration
Be sure you are getting the most out of your CRM system. Read about the features and benefits of implementing Microsoft Dynamics CRM with eLogic.