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Industry Leading Blog for Manufacturers

Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World
Apr 26, 2016

Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World

Your buyers are more educated, experience-centric, global, online, and proactive than ever...it is the Age of the Customer, after all.  And as a manufacturer, selling to your buyers isn’t always easy or clear-cut.  You have Partners, Channels, & Account Relationships to...

Categories: Microsoft Solutions

Tags: Age of the Customer, Customer Engagement, Social Media

Oct 02, 2014

Where Does Social Fit in the Workplace?

With 1.32 billion active monthly users, Facebook has become a bit ubiquitous in our daily routine. Twitter, similarly, has 271 million active monthly users and sees over 500 million tweets sent per day through its servers. So if social networking and media has become such a natural part of...

Categories: Microsoft Solutions

Tags: Social Media

Are You Listening?  What You Need to Know about Microsoft Social Listening.
Jun 27, 2014

Are You Listening? What You Need to Know about Microsoft Social Listening.

We work with a number of large B2B companies on CRM and eCommerce initiatives. Many companies in this space are unsure about engaging in social listening. How to engage? What are our goals? What is the ROI? All good questions for developing your social strategy, but one thing is for certain -...

Categories: Microsoft Solutions

Tags: Microsoft, Social Listening, Social Media

Listen Up!
Dec 05, 2013

Listen Up!

“THEY” are talking… Are YOU listening? I was in a strategy meeting with one of our largest customers this week.  During the meeting, the primary objective was to incorporate some of the latest technology enablers into their overall business strategy.  This is a...

Categories: Manufacturing Industry Insights

Tags: B2B, Social Listening, Social Media


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