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Industry Leading Blog for Manufacturers

Marketing Challenges for Manufacturers in the Age of the Customer: Sales Alignment
May 18, 2017

Marketing Challenges for Manufacturers in the Age of the Customer: Sales Alignment

As the customer continues to become more and more self-reliant, your company needs to continually evolve to better serve them and their changing needs.  What I will be sharing over the coming weeks is specific to the marketing organization and pertaining to strategy and tactics for aligning...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Collaboration

Apr 02, 2017

From one Manufacturing CxO to another...Listen to, and Learn from, other Industry Leaders.

For manufacturers in today’s complex, dynamic, and IoT-enabled technology landscape, understanding your business and the market from every angle is critical.  If you had an opportunity, what questions would you ask of those who have been in your shoes...and are now...

Categories: Manufacturing Industry Insights

Tags: Collaboration, Connected Field Service, IoT, Manufacturing

Microsoft and eLogic Co-Sponsor and Keynote Field Service Connect 2016: Intelligent, Connected Service
Nov 16, 2016

Microsoft and eLogic Co-Sponsor and Keynote Field Service Connect 2016: Intelligent, Connected Service

Executives from Microsoft and eLogic attended the second annual Field Service Connect conference in Austin, TX on November 14-16, 2016 as key event sponsors to network with senior service executives from 75 companies on Connected Field Service.  Field Service Connect is an interactive...

Categories: Microsoft Solutions, News + Events, Business Intelligence

Tags: Age of the Customer, Business Intelligence, Collaboration, Connected Field Service, Customer Engagement, Demand Creation, Field Service, Integration, Manufacturing, Microsoft

Digital Transformation with Microsoft Dynamics 365: First Look
Nov 02, 2016

Digital Transformation with Microsoft Dynamics 365: First Look

It's here!  Microsoft Dynamics 365 is here to help you evolve your business on your terms.  There is so much buzz about how Dynamics 365 Business Apps can help you drive productivity, collaboration, and intelligent insights in your business....watch this 2 minute video that...

Categories: Microsoft Solutions, Manufacturing Industry Insights, News + Events, Business Intelligence

Tags: Age of the Customer, Business Intelligence, Collaboration, Connected Field Service, Customer Engagement, Field Service, Integration, Knowledge Deployment, Manufacturing, Microsoft, Systems of Intelligence

Top Challenges Facing Manufacturers in the Age of the Customer: MBTmag.com Interviews eLogic
Jun 01, 2016

Top Challenges Facing Manufacturers in the Age of the Customer: MBTmag.com Interviews eLogic

[This interview was recently featured on MBT.com.  See the full article here.] MBT: How has customer engagement in manufacturing changed over the past 5 years? Mike Shields: Shifts in B2C practices over the past decade have spurred big changes, as customer engagement becomes a...

Categories: Manufacturing Industry Insights, News + Events

Tags: Age of the Customer, Collaboration, Customer Engagement, Integration, Knowledge Deployment, Manufacturing, Social Listening

How Dynamics CRM Online Enables Collaboration at all levels of your Organization
May 19, 2016

How Dynamics CRM Online Enables Collaboration at all levels of your Organization

Microsoft Dynamics CRM Online (CRMOL) brings together the individual powers of your team by enabling collaboration with unprecedented success. With the ability to share notes and participate real-time on Sales Opportunities, across departments, oceans, and time zones, CRMOL creates a unified...

Categories: Microsoft Solutions

Tags: Collaboration, CRM for Manufacturers, Dynamics 365 for Sales

Making It in the Age of the Customer – For Manufacturers Only [infographic]
Feb 27, 2016

Making It in the Age of the Customer – For Manufacturers Only [infographic]

How you can transform your manufacturing business in five accessible ways. Here is some clarification for you as a business leader in manufacturing - This series takes the generalities of ‘the need to be customer-centric’ and ‘the age of the customer’ and puts them...

Categories: Manufacturing Industry Insights, eBooks + Infographics + Video

Tags: Business Intelligence, Collaboration, CPQ, Customer Engagement, Integration, Knowledge Deployment, Manufacturing


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