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Manufacturing in the Age of the Customer: eBook Series
Jan 19, 2018

Manufacturing in the Age of the Customer: eBook Series

This multi-part eBook looks at the Industry Transformation from Product-Centric to Customer-Obsessed, Customer Service to Customer Care, and Selling to Omni-channel & eCommerce.

Categories: Manufacturing Industry Insights, eBooks + Infographics + Video

Tags: Age of the Customer, Customer Engagement, Differentiate, Manufacturing, Product Configuration

Configuration Matters
Apr 19, 2016

Configuration Matters

Mastering Differentiated Products: Enable efficiency and flexibility in The Age of the Customer Turn on the full power of configuration to hit the mark with your markets and customers every time and stand apart from your competitors with the right fit, price, and delivery.  What if...

Categories: Manufacturing Industry Insights, eBooks + Infographics + Video

Tags: Age of the Customer, Configuration, Differentiate

Apr 08, 2016

Best Practices Enablement for Manufacturers

These best practices ensure the right response to the types of types of demand I cover in my last post.  They support a range of self-service and assisted-service capabilities that enable your ‘customers’ to find, evaluate and even select, quote, order, and follow your...

Categories: Manufacturing Industry Insights

Tags: Configuration, Differentiate

Mixed Mode Demand: Solutions for Differentiation
Mar 18, 2016

Mixed Mode Demand: Solutions for Differentiation

This post takes you step by step into the world of solutions for differentiation.  It links the Age of the Customer needs to a very specific set of practices, tools, and techniques that will put you at the top of your industry when it comes to differentiation.  Before going there, we...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Configuration, Differentiate

Differentiate or Die?
Mar 15, 2016

Differentiate or Die?

Commoditization is a killer in the Age of the Customer.  Even consumer and retail manufacturing is trending toward ‘differentiation as a differentiator’; but for capital equipment and the related engineered solutions, it is now deadly to be “product driven”. In...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Differentiate, Manufacturing

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