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Manufacturing in the Age of the Customer: eBook Series
Jan 19, 2018

Manufacturing in the Age of the Customer: eBook Series

This multi-part eBook looks at the Industry Transformation from Product-Centric to Customer-Obsessed, Customer Service to Customer Care, and Selling to Omni-channel & eCommerce.

Categories: Manufacturing Industry Insights, eBooks + Infographics + Video

Tags: Age of the Customer, Customer Engagement, Differentiate, Manufacturing, Product Configuration

Marketing Challenges for Manufacturers in the Age of the Customer: Sales Alignment
May 18, 2017

Marketing Challenges for Manufacturers in the Age of the Customer: Sales Alignment

As the customer continues to become more and more self-reliant, your company needs to continually evolve to better serve them and their changing needs.  What I will be sharing over the coming weeks is specific to the marketing organization and pertaining to strategy and tactics for aligning...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Collaboration

Microsoft selects eLogic to host Manufacturing of the Future event at Microsoft Technology Centers
Nov 30, 2016

Microsoft selects eLogic to host Manufacturing of the Future event at Microsoft Technology Centers

Manufacturing of the Future, an event hosted by eLogic + Microsoft, connects Manufacturing executives with the industry leaders & technologies that are transforming the future of customer engagement and actionable intelligence for manufacturers. The event is limited to 20...

Categories: Microsoft Solutions, News + Events

Tags: Age of the Customer, Business Intelligence, Connected Field Service, Customer Engagement, Demand Creation, Field Service, Manufacturing, Microsoft

From the Frontlines of Field Service Connect 2016
Nov 17, 2016

From the Frontlines of Field Service Connect 2016

The Voice of the Customer on Status and Plans to Capitalize on The Connected Service Economy I’m traveling back from the 2016 Field Service Connect Conference in Austin, TX.  While it’s still fresh from the frontlines, I wanted to share some summary observations and insights...

Categories: Microsoft Solutions, Manufacturing Industry Insights, News + Events, Business Intelligence

Tags: Age of the Customer, Business Intelligence, Connected Field Service, Customer Engagement, Demand Creation, Field Service, Knowledge Deployment, Microsoft

Microsoft and eLogic Co-Sponsor and Keynote Field Service Connect 2016: Intelligent, Connected Service
Nov 16, 2016

Microsoft and eLogic Co-Sponsor and Keynote Field Service Connect 2016: Intelligent, Connected Service

Executives from Microsoft and eLogic attended the second annual Field Service Connect conference in Austin, TX on November 14-16, 2016 as key event sponsors to network with senior service executives from 75 companies on Connected Field Service.  Field Service Connect is an interactive...

Categories: Microsoft Solutions, News + Events, Business Intelligence

Tags: Age of the Customer, Business Intelligence, Collaboration, Connected Field Service, Customer Engagement, Demand Creation, Field Service, Integration, Manufacturing, Microsoft

Transforming SERVICE in the Digital Age
Nov 10, 2016

Transforming SERVICE in the Digital Age

Catching the wave of seamless engagement and connected service in manufacturing. It’s here.  This is the time I’ve been waiting for since I was responsible for the Parts and Service business segment of a major global manufacturer.  Like all of us who have managed what...

Categories: Microsoft Solutions, Manufacturing Industry Insights, Business Intelligence

Tags: Age of the Customer, Business Intelligence, Connected Field Service, Customer Engagement, Demand Creation, Field Service, Manufacturing, Microsoft, Systems of Intelligence

Nov 08, 2016

Finding and Implementing Connected Service (IoT) Applications in Manufacturing [customer video]

The buzz around the SERVICE organizations within our customers has been increasing steadily over the past year.  At this point it’s safe to say that at least 80% of manufacturers are beginning to have an IoT strategy.  A much smaller percentage of these have actually...

Categories: Microsoft Solutions, Manufacturing Industry Insights, Business Intelligence

Tags: Age of the Customer, Business Intelligence, Connected Field Service, Field Service, IoT, Manufacturing, Microsoft, Systems of Intelligence

Digital Transformation with Microsoft Dynamics 365: First Look
Nov 02, 2016

Digital Transformation with Microsoft Dynamics 365: First Look

It's here!  Microsoft Dynamics 365 is here to help you evolve your business on your terms.  There is so much buzz about how Dynamics 365 Business Apps can help you drive productivity, collaboration, and intelligent insights in your business....watch this 2 minute video that...

Categories: Microsoft Solutions, Manufacturing Industry Insights, News + Events, Business Intelligence

Tags: Age of the Customer, Business Intelligence, Collaboration, Connected Field Service, Customer Engagement, Field Service, Integration, Knowledge Deployment, Manufacturing, Microsoft, Systems of Intelligence

Top Challenges Facing Manufacturers in the Age of the Customer: MBTmag.com Interviews eLogic's CEO
Jun 01, 2016

Top Challenges Facing Manufacturers in the Age of the Customer: MBTmag.com Interviews eLogic's CEO

[This interview was recently featured on MBT.com.  See the full article here.] MBT: How has customer engagement in manufacturing changed over the past 5 years? Mike Shields: Shifts in B2C practices over the past decade have spurred big changes, as customer engagement becomes a...

Categories: Manufacturing Industry Insights, News + Events

Tags: Age of the Customer, Collaboration, Customer Engagement, Integration, Knowledge Deployment, Manufacturing, Social Listening

Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World
Apr 26, 2016

Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World

Your buyers are more educated, experience-centric, global, online, and proactive than ever...it is the Age of the Customer, after all.  And as a manufacturer, selling to your buyers isn’t always easy or clear-cut.  You have Partners, Channels, & Account Relationships to...

Categories: Microsoft Solutions

Tags: Age of the Customer, Customer Engagement, Social Media

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