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Industry Leading Blog for Manufacturers

Jun 13, 2014

So Just What IS a CRM Platform and Why Does It Matter to YOU?

First of all, YES it matters to you if your organization: Has already implemented enterprise platforms for ERP and Office functions; Needs to move into the next generation of B2B Commerce – Digital Demand Creation; Considers end-to-end productivity, cycle time, and margin...

Categories: Microsoft Solutions, Manufacturing Industry Insights

Tags: CRM for Manufacturers, Demand Creation

Microsoft Dynamics Marketing Has Been Released! Here’s What You Need to Know.
Jun 12, 2014

Microsoft Dynamics Marketing Has Been Released! Here’s What You Need to Know.

Earlier this week Microsoft released their long-awaited marketing solution to an eager community of users that are quickly figuring out the best way to integrate this new functionality into their existing Dynamics landscape. While there is huge potential in the new Dynamics Marketing tool,...

Categories: Microsoft Solutions, News + Events

Tags: Demand Creation, Dynamics 365 for Sales, Microsoft

Jun 10, 2014

eLogic Was "Simplify" When "Simplify" Wasn’t Cool

Perhaps I am dating myself a bit with that title, but anyone like me who came of age in Texas in the early 1980s would surely recognize Barbara Mandrell’s #1 hit "I Was Country When Country Wasn't Cool".  In that era, country music was crossing the threshold from a type...

Categories: SAP Solutions

Tags: SAP Solutions, Simplify

GO NATIVE! Mind the Gap!
Jun 10, 2014

GO NATIVE! Mind the Gap!

Mind the Gap!  Part 3 of the 3 part series on Going Native. This is the third of my three part blog series on leveraging native functionality in packaged business systems.  The theme of this blog is how to leverage native functionality to the greatest extent possible, and then how...

Categories: SAP Solutions, Manufacturing Industry Insights

Tags: Go Native, SAP

Driving the Future of B2B Commerce – CRM Platforms Change the Game
Jun 04, 2014

Driving the Future of B2B Commerce – CRM Platforms Change the Game

It’s true.  The early days of CRM as Sales Force Automation tools are long gone.  In their place have emerged full-function “Demand Creation Platforms” that completely change the game of Marketing and Selling as we once knew it.  Demand Creation is showing up...

Categories: Microsoft Solutions, Manufacturing Industry Insights

Tags: B2B, Microsoft

Consultants - Too Much Vision and Not Enough Ability to Execute?
May 09, 2014

Consultants - Too Much Vision and Not Enough Ability to Execute?

Why do so many people ‘hate’ consultants?  We are almost as disliked as lawyers!  I say this affectionately because I am one of these and two of my brothers are the other. In my days as an industry executive, and especially as a CIO, I became a consultant-wary...

Categories: Manufacturing Industry Insights

Tags: B2B

Apr 21, 2014

GO NATIVE! Resist the Temptation to Customize!

 Part 2 of the 3 part series on Going Native. This is the second in my three part blog series on leveraging native functionality in packaged business systems.  As before, I will start this blog with perhaps my favorite quotation - one that best describes the theme of this...

Categories: SAP Solutions, Manufacturing Industry Insights

Tags: Go Native, SAP

Apr 01, 2014

Integrating SOAPUI with Dynamics CRM On-Premises

It seems like there is a wealth of knowledge on how to connect with, and update Dynamics CRM using the CRM SDK, but much less so when trying to perform the same actions via SOAP / SOAP Client. This blog entry will take you through the steps to do just that with a well-known open source tool...

Categories: Microsoft Solutions, News + Events

Tags: Microsoft, Tech Tips + Tricks

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