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Top Challenges Facing Manufacturers in the Age of the Customer: MBTmag.com Interviews eLogic
Jun 01, 2016

Top Challenges Facing Manufacturers in the Age of the Customer: MBTmag.com Interviews eLogic

[This interview was recently featured on MBT.com.  See the full article here.] MBT: How has customer engagement in manufacturing changed over the past 5 years? Mike Shields: Shifts in B2C practices over the past decade have spurred big changes, as customer engagement becomes a...

Categories: Manufacturing Industry Insights, News + Events

Tags: Age of the Customer, Collaboration, Customer Engagement, Integration, Knowledge Deployment, Manufacturing, Social Listening

Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World
Apr 26, 2016

Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World

Your buyers are more educated, experience-centric, global, online, and proactive than ever...it is the Age of the Customer, after all.  And as a manufacturer, selling to your buyers isn’t always easy or clear-cut.  You have Partners, Channels, & Account Relationships to...

Categories: Microsoft Solutions

Tags: Age of the Customer, Customer Engagement, Social Media

Configuration Matters
Apr 19, 2016

Configuration Matters

Mastering Differentiated Products: Enable efficiency and flexibility in The Age of the Customer Turn on the full power of configuration to hit the mark with your markets and customers every time and stand apart from your competitors with the right fit, price, and delivery.  What if...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Configuration, Differentiate

Mixed Mode Demand: Solutions for Differentiation
Mar 18, 2016

Mixed Mode Demand: Solutions for Differentiation

This post takes you step by step into the world of solutions for differentiation.  It links the Age of the Customer needs to a very specific set of practices, tools, and techniques that will put you at the top of your industry when it comes to differentiation.  Before going there, we...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Configuration, Differentiate

Differentiate or Die?
Mar 15, 2016

Differentiate or Die?

Commoditization is a killer in the Age of the Customer.  Even consumer and retail manufacturing is trending toward ‘differentiation as a differentiator’; but for capital equipment and the related engineered solutions, it is now deadly to be “product driven”. In...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Differentiate, Manufacturing

AHR Expo Recap
Feb 09, 2016

AHR Expo Recap

Fresh off the floor of the AHR EXPO in Orlando, the world’s largest Heating Ventilation Air Conditioning and Refrigeration (HVACR) marketplace, I am optimistic about many manufacturers’ recognition of their need to be more productive, more connected and engaged with customers...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Customer Engagement

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