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Industry Leading Blog for Manufacturers

Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World
Apr 26, 2016

Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World

Your buyers are more educated, experience-centric, global, online, and proactive than ever...it is the Age of the Customer, after all.  And as a manufacturer, selling to your buyers isn’t always easy or clear-cut.  You have Partners, Channels, & Account Relationships to...

Categories: Microsoft Solutions

Tags: Age of the Customer, Customer Engagement, Social Media

Configuration Matters
Apr 19, 2016

Configuration Matters

Mastering Differentiated Products: Enable efficiency and flexibility in The Age of the Customer Turn on the full power of configuration to hit the mark with your markets and customers every time and stand apart from your competitors with the right fit, price, and delivery.  What if...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Configuration, Differentiate

Apr 08, 2016

Best Practices Enablement for Manufacturers

These best practices ensure the right response to the types of types of demand I cover in my last post.  They support a range of self-service and assisted-service capabilities that enable your ‘customers’ to find, evaluate and even select, quote, order, and follow your...

Categories: Manufacturing Industry Insights

Tags: Configuration, Differentiate

eLogic Accelerates Microsoft Dynamics CRM and SAP ERP Integration with Scribe Software
Mar 23, 2016

eLogic Accelerates Microsoft Dynamics CRM and SAP ERP Integration with Scribe Software

With eLogic's Scribe Insight-based vertical integration accelerator, the firm can spend less time hand coding commonly-requested integrations, and more time mapping out custom data models to win new business and grow existing accounts.  The product enhances the ability of manufacturers...

Categories: Microsoft Solutions, SAP Solutions, News + Events

Tags: Integration, Manufacturing, Microsoft, SAP

Mixed Mode Demand: Solutions for Differentiation
Mar 18, 2016

Mixed Mode Demand: Solutions for Differentiation

This post takes you step by step into the world of solutions for differentiation.  It links the Age of the Customer needs to a very specific set of practices, tools, and techniques that will put you at the top of your industry when it comes to differentiation.  Before going there, we...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Configuration, Differentiate

Differentiate or Die?
Mar 15, 2016

Differentiate or Die?

Commoditization is a killer in the Age of the Customer.  Even consumer and retail manufacturing is trending toward ‘differentiation as a differentiator’; but for capital equipment and the related engineered solutions, it is now deadly to be “product driven”. In...

Categories: Manufacturing Industry Insights

Tags: Age of the Customer, Differentiate, Manufacturing

Making It in the Age of the Customer – For Manufacturers Only [infographic]
Feb 27, 2016

Making It in the Age of the Customer – For Manufacturers Only [infographic]

How you can transform your manufacturing business in five accessible ways. Here is some clarification for you as a business leader in manufacturing - This series takes the generalities of ‘the need to be customer-centric’ and ‘the age of the customer’ and puts them...

Categories: Manufacturing Industry Insights, eBooks + Infographics + Video

Tags: Business Intelligence, Collaboration, CPQ, Customer Engagement, Integration, Knowledge Deployment, Manufacturing

Datapenia
Feb 23, 2016

Datapenia

Datapenia [da´tah-pe´ne-ah] Absence, or lack, of good data and good analytics. Or perhaps it should say lack of access to, and understanding of, good data and good analytics. Datapenia, a quasi-medical term coined by Dubner and Levitt in Superfreakonomics, drives good...

Categories: Business Intelligence

Tags: Business Intelligence, Systems of Intelligence

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