All Posts

March 18th, 2016
Mike Shields
CEO & Industry Strategist
Mixed Mode Demand: Solutions for Differentiation

This post takes you step by step into the world of solutions for differentiation. It links the Age of the Customer needs to a very specific set of practices, tools, and techniques that will put you at the top of your industry when it comes to differentiation.

Categories: Manufacturing Industry Insights
March 15th, 2016
Mike Shields
CEO & Industry Strategist
Differentiate or Die?

How knowledge-based technologies have become essential for Manufacturers to thrive in the Age of the Customer. Commoditization is a killer...

Categories: Manufacturing Industry Insights
February 27th, 2016
Mike Shields
CEO & Industry Strategist
Making It in the Age of the Customer – For Manufacturers Only

How can you transform your manufacturing business with accessible solutions? This series takes the generalities of ‘the need to be customer-centric’ and ‘the age of the customer’ and puts them into 5 practical and actionable dimensions for a very specific set of industries.

Categories: Manufacturing Industry Insights, eBooks + Infographics + Video
February 23rd, 2016
Scott Stamper
Industry Solution Architect, Microsoft
Datapenia

Datapenia [da´tah-pe´ne-ah] Absence, or lack, of good data and good analytics. Or perhaps it should say lack of access to, and understanding of, good data and good analytics. Datapenia, a quasi-medical term coined by Dubner and Levitt in Superfreakonomics, drives good...

Categories: Business Intelligence
February 9th, 2016
Erica Capozzi
Director, Customer Engagement
AHR Expo Recap

Fresh off the floor of the AHR EXPO in Orlando, the world’s largest Heating Ventilation Air Conditioning and Refrigeration (HVACR) marketplace, I am optimistic about many manufacturers’ recognition of their need to be more productive, more connected and engaged with custo...

Categories: Manufacturing Industry Insights