As the customer continues to become more and more self-reliant, your company needs to continually evolve to better serve them and their changing needs. What I will be sharing over the coming weeks is specific to the marketing organization and pertaining to strategy ...
[Video] Steve Hanna & Mike Shields on why they believe in the value of peer-to-peer conversations around critical topics like IoT, Security, and Digital Transformation.
Executives from Microsoft and eLogic attended the second annual Field Service Connect conference in Austin, TX on November 14-16, 2016 as key event sponsors to network with senior service executives from 75 companies on Connected Field Service. Field Service Connect is an interactive forward-thinking forum dedicated to topics surrounding the IoT, data analytics, future states of field service, market trends, and the talent crunch.
Watch this 2 minute video that Satya Nadella kicks off, to see how Microsoft is helping you engage your customers, empower your employees, optimize operations, & transform your products.
MBT: How has customer engagement in manufacturing changed over the past five years? Mike Shields: Like B2C, B2B manufacturers see their product-centric ‘go-to-market’ being replaced by a far richer customer engagement model...
Online collaboration is the new benchmark for multi-channel, global selling in Manufacturing; are you ON?
How can you transform your manufacturing business with accessible solutions? This series takes the generalities of ‘the need to be customer-centric’ and ‘the age of the customer’ and puts them into 5 practical and actionable dimensions for a very specific set of industries.