Age of the Customer Tagged Posts

May 18th, 2017
Casper Spickerman
Solution Architect
Marketing Challenges for Manufacturers in the Age of the Customer: Sales Alignment

As the customer continues to become more and more self-reliant, your company needs to continually evolve to better serve them and their changing needs.  What I will be sharing over the coming weeks is specific to the marketing organization and pertaining to strategy ...

Categories: Manufacturing Industry Insights
November 30th, 2016
Microsoft selects eLogic to host Manufacturing of the Future event at Microsoft Technology Centers

eLogic + Microsoft are hosting a Manufacturing of the Future event to connect Manufacturing executives with the industry leaders & technologies that are transforming the future of customer engagement and actionable intelligence for manufacturers. It is an experiential event with the next-gen technologies driving competitive advantage in Manufacturing. eLogic will show three manufacturing-specific vignettes on BI/Analytics, Intelligent Selling, and Service (Customer, Field, Connected/IoT), and facilitate hands-on sessions with HoloLens, Cortana Analytics, and Azure.

Categories: News + Events, Microsoft Solutions
November 17th, 2016
Mike Shields
CEO & Industry Strategist
From the Frontlines of Field Service Connect 2016

The Voice of the Customer on Status and Plans to Capitalize on The Connected Service Economy. Most manufacturing companies can benefit from a fresh look at how advanced, available, and affordable the new Microsoft Dynamics 365 and Azure IoT offerings have become. It is a lot easier than many companies realize to get started with proof-points and pilots to help build momentum for a change and prove the economics.

Categories: Business Intelligence, News + Events, Microsoft Solutions, Manufacturing Industry Insights
November 16th, 2016
Microsoft and eLogic Co-Sponsor and Keynote Field Service Connect 2016: Intelligent, Connected Service

Executives from Microsoft and eLogic attended the second annual Field Service Connect conference in Austin, TX on November 14-16, 2016 as key event sponsors to network with senior service executives from 75 companies on Connected Field Service. Field Service Connect is an interactive forward-thinking forum dedicated to topics surrounding the IoT, data analytics, future states of field service, market trends, and the talent crunch.

Categories: Business Intelligence, News + Events, Microsoft Solutions
November 10th, 2016
Mike Shields
CEO & Industry Strategist
Transforming SERVICE in the Digital Age

It’s here. This is the time I’ve been waiting for since I was responsible for the Parts and Service business segment of a major global manufacturer. Like all of us who have managed what was once referred to as “The Aftermarket”, I found it sort of maddening that we devoted so little investment and attention to becoming excellent at keeping our customers’ expensive equipment serviceable and under our care as the original equipment manufacturer.

Categories: Business Intelligence, Microsoft Solutions, Manufacturing Industry Insights
November 8th, 2016
Julie Marletta
Practice Lead, Service
November 2nd, 2016
Digital Transformation with Microsoft Dynamics 365: First Look

Watch this 2 minute video that Satya Nadella kicks off, to see how Microsoft is helping you engage your customers, empower your employees, optimize operations, & transform your products.

Categories: Business Intelligence, News + Events, Microsoft Solutions, Manufacturing Industry Insights
June 1st, 2016
Top Challenges Facing Manufacturers in the Age of the Customer: Interviews eLogic's CEO

MBT: How has customer engagement in manufacturing changed over the past five years? Mike Shields: Like B2C, B2B manufacturers see their product-centric ‘go-to-market’ being replaced by a far richer customer engagement model...

Categories: News + Events, Manufacturing Industry Insights
April 26th, 2016
Sarah Miller
Director, Marketing
Multi-Channel Customer Engagement in a Cloud First, Mobile First, Social World

Your buyers are more educated, experience-centric, global, online, and proactive than is the Age of the Customer, after all.  And as a manufacturer, selling to your buyers isn’t always easy or clear-cut.  You have Partners, Channels, & Account Relationships ...

Categories: Microsoft Solutions
April 19th, 2016
Lawrence Matusek
Executive VP & CTO
Configuration Matters

Mastering Differentiated Products: Enable efficiency and flexibility in The Age of The Customer. Turn on the full power of configuration to hit the mark with your markets + customers every time.

Categories: Manufacturing Industry Insights, eBooks + Infographics + Video
March 18th, 2016
Mike Shields
CEO & Industry Strategist
Mixed Mode Demand: Solutions for Differentiation

This post takes you step by step into the world of solutions for differentiation. It links the Age of the Customer needs to a very specific set of practices, tools, and techniques that will put you at the top of your industry when it comes to differentiation.

Categories: Manufacturing Industry Insights
March 15th, 2016
Mike Shields
CEO & Industry Strategist
Differentiate or Die?

How knowledge-based technologies have become essential for Manufacturers to thrive in the Age of the Customer. Commoditization is a killer...

Categories: Manufacturing Industry Insights
February 9th, 2016
Erica Capozzi
Director, Customer Engagement
AHR Expo Recap

Fresh off the floor of the AHR EXPO in Orlando, the world’s largest Heating Ventilation Air Conditioning and Refrigeration (HVACR) marketplace, I am optimistic about many manufacturers’ recognition of their need to be more productive, more connected and engaged with custo...

Categories: Manufacturing Industry Insights