How would you rate the quality of your products? And how well are you at selling them? Like most leading manufacturers, you probably rate yourself highly on these two questions. But how would you rate yourself at maximizing your aftermarket potential?
Most manufacturers we talk with rate themselves pretty low on capitalizing on the full product lifecycle. Manufacturers are searching for ways to transition from being product-centric to maximizing revenue with a holistic, full lifecycle services approach because there is often a gap in how they service the customer after the original product sale.
In this video, we discuss how manufacturers can address their gaps in the aftermarket by improving their Data IQ to drive higher performance and value to achieve a win-back position.