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Top Challenges Facing Manufacturers in the Age of the Customer: MBTmag.com Interviews eLogic
Jun 01, 2016

Top Challenges Facing Manufacturers in the Age of the Customer: MBTmag.com Interviews eLogic

[This interview was recently featured on MBT.com.  See the full article here.] MBT: How has customer engagement in manufacturing changed over the past 5 years? Mike Shields: Shifts in B2C practices over the past decade have spurred big changes, as customer engagement becomes a...

Categories: Manufacturing Industry Insights, News + Events

Tags: Age of the Customer, Collaboration, Customer Engagement, Integration, Knowledge Deployment, Manufacturing, Social Listening

Are You Listening?  What You Need to Know about Microsoft Social Listening.
Jun 27, 2014

Are You Listening? What You Need to Know about Microsoft Social Listening.

We work with a number of large B2B companies on CRM and eCommerce initiatives. Many companies in this space are unsure about engaging in social listening. How to engage? What are our goals? What is the ROI? All good questions for developing your social strategy, but one thing is for certain -...

Categories: Microsoft Solutions

Tags: Microsoft, Social Listening, Social Media

Listen Up!
Dec 05, 2013

Listen Up!

“THEY” are talking… Are YOU listening? I was in a strategy meeting with one of our largest customers this week.  During the meeting, the primary objective was to incorporate some of the latest technology enablers into their overall business strategy.  This is a...

Categories: Manufacturing Industry Insights

Tags: B2B, Social Listening, Social Media


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