Are You Listening? What You Need to Know about Microsoft Social Listening.

We work with a number of large B2B companies on CRM and eCommerce initiatives. Many companies in this space are unsure about engaging in social listening. How to engage? What are our goals? What is the ROI? All good questions for developing your social strategy, but one thing is for certain -...

Categories: Microsoft Solutions

Tags: Microsoft, Social Listening, Social Media

Driving the Future of B2B Commerce – CRM Platforms Change the Game

It’s true.  The early days of CRM as Sales Force Automation tools are long gone.  In their place have emerged full-function “Demand Creation Platforms” that completely change the game of Marketing and Selling as we once knew it.  Demand Creation is showing up...

Categories: Microsoft Solutions, Manufacturing Industry Insights

Tags: B2B, Microsoft

Integrating SOAPUI with Dynamics CRM On-Premises

It seems like there is a wealth of knowledge on how to connect with, and update Dynamics CRM using the CRM SDK, but much less so when trying to perform the same actions via SOAP / SOAP Client. This blog entry will take you through the steps to do just that with a well-known open source tool...

Categories: Microsoft Solutions, News + Events

Tags: Microsoft, Tech Tips + Tricks

The Top Five Mistakes that can kill any CRM Project

Implementing CRM in your business isn’t as simple as buying a piece of software off the shelf - CRM implementations are complex projects, full of pitfalls that the uninitiated may not have planned (or budgeted!) for. Customer Relationship Management (CRM) software is a powerful tool...

Categories: Microsoft Solutions, Manufacturing Industry Insights

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Ensuring strong user adoption when implementing CRM

Too many times, CRM systems are implemented without consulting the intended user community. Such an approach can be fatal to user adoption. This can result in wasted time, lost investment, and ill-will. Taking care to include others beyond straightforward selling functions is vital to success....

Categories: Microsoft Solutions

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A comprehensive sales enhancement process vs simply buying software

Are you seeking a well-planned, comprehensive sales enhancement process or simply buying software to solve basic problems you are  experiencing today? Simply buying software can be a trap! Let's face it, someone selling software is bound by the limitations of their particular...

Categories: Microsoft Solutions

Tags: Manufacturing

CRM - A Strategic Initiative

Contact management software has been around for years. With the introduction of newer, more powerful CRM products, your company should take a serious and methodical approach to any CRM project. If implemented as a software program for your sales organization, CRM may well become an...

Categories: Microsoft Solutions

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How CRM Can Provide Companies an Unfair Advantage

Connor Marsden, U.S. Director for Microsoft Dynamics CRM, discusses some interesting topics surrounding CRM in this recent podcast from the Cincom Expert Access series. You can check out the full length recording on Cincom’s recent blog post here. I've listed out just a few of the...

Categories: Microsoft Solutions, Manufacturing Industry Insights

Tags: Microsoft